A UNESCO World Heritage Site and the vibrant core of Jeddah, the charming neighborhood of Al Balad serves as the muse for this season's KSA Pavilion. Drawing inspiration from the area's rich and distinctive architectural style, the pavilion's facade exudes its essence. Within, you'll experience the lively ambiance of bustling marketplaces where you can find an array of items, from textiles and shimmering silver and gold ornaments to spices and honey. This unique pavilion brings to life the essence of Saudi hospitality and tradition.